What the GCCSI tells us about non-traditional contact channels

Last week Tom talked about the release of the latest Government Contact Center Satisfaction Index (GCCSI) report and some of the notable data that came out of the study.  This is the third year the study has been conducted, but the first time it has been expanded to include “non-phone contact channels,” meaning email, web, interactive chat and social media.  With all the questions surrounding social media in the contact center I think it’s important to review this part of the study.

To set the stage, respondents to the GCCSI report include:

  • State/local departments (19%)
  • Internal Revenue Service (17%)
  • Social Security Administration (15%)
  • Medicare/Medicaid (15%)
  • Veterans Administration (14%)
  • Department of Education (14%)
  • Other (6%)

Not surprisingly, customer service representatives have the highest customer satisfaction score and greatest influence in government call centers out of the four components Tom mentioned in his post (CSR, IVR, the process and other channels).

The two most popular communication methods in the “non-phone contact channels” category are website and email.  Many respondents commented that they preferred to look on the agency’s website or send an email for answers to their questions because it’s faster than calling.  At the same time, one of the biggest complaints about email, and the non-traditional channels in general, is that they can be slower than calling and speaking with an agent.

Also interesting is that those with lower incomes are more comfortable using email than websites and other social channels.  Those with higher incomes were found to be more comfortable using websites and interactive chat out of the non-traditional channels.

Perhaps one of the most important conclusions this study found is that more people are expecting access to information across multiple channels than ever before.  There are still many questions surrounding email, interactive chat and social media, but it’s important to note that more and more people are expecting answers and assistance through these various communication channels.  Next year it will be interesting to see how these trends progress.

What information did you find most interesting in the GCCSI report?

GCCSI: CFI Group’s 3rd Annual Government Contact Center Satisfaction Index

Two weeks ago, CFI Group and the Federal Consulting Group released the latest Government Contact Center Satisfaction Index (GCCSI) report using the American Customer Satisfaction Index (ACSI) methodology.  Satisfaction with call centers run by government agencies increased 8% over the past year compared to only a 3% increase for call centers operated by private companies (that report will be published in the coming weeks).

The study found that two areas of the call center experience that improved the most were the same areas that historically prove to be the most frustrating for callers. The score for the time it takes to reach a live agent and the overall rating of the automated IVR systems improved 17% and 16% respectively.  Although government call centers are catching up to those operated by companies in the private sector, the study finds that there is still considerable room for further improvement. Overall call center satisfaction for government came in at 69 compared to 76 for the private sector (out of a possible 100).

Using the widely respected American Customer Satisfaction Index (ACSI) methodology, the GCCSI study found that there are four overarching factors that affect satisfaction with a government contact center experience:

  1. The customer service representative (CSR) who handles the call.
  2. The capability of the Interactive Voice Response (IVR) system to either handle the issue completely or route the customer to an agent.
  3. The process the customer goes through to handle his or her inquiry.
  4. The other channels citizens use to interact with government agencies, such as websites or social media.

While satisfaction levels are higher for 2010, it is important to understand that customer expectations will likely shift as the means of contact/access to technology evolve. The relatively high performance in government contact centers today may or may not translate into successful overall service across channels in the future. Contact center managers must continue to develop agent skills sets to effectively engage customers in these various mediums.

Source: http://www.cfigroup.com

Customer Service Week 2010

We wouldn’t have a true customer service blog without mentioning Customer Service Week, which many of you probably celebrated last week.  I noticed that Twitter and LinkedIn were buzzing with discussions around the topic.  I had fun reading posts with ideas to celebrate, what freebies to give away and tips for making the week a success.  As a relative newcomer to the call center industry it had me wondering, how did Customer Service Week start?

Customer Service Week became a nationally recognized event in 1992 thanks to a U.S. Congress proclamation signed by then-president, George H.W. Bush.  The proclamation is a few paragraphs that describe why customer service is important and how customer service professionals make a big impact on business.

Here are a few excerpts from the proclamation you might want to share with your agents to provide a little inspiration and motivation (and to keep last week’s celebration rolling):

  • “…the most successful businesses are those that display a strong commitment to customer satisfaction.”
  • “…commitment to service leads to customer loyalty and to genuine improvements at the bottom line.”
  • “A business will do a better job of providing high quality goods and services by listening to its employees and by empowering them with opportunities to make a difference.”
  • “…customer service professionals can go a long way toward ensuring customer satisfaction and eliciting the next round of orders and purchases.”

No matter your political beliefs, it’s hard to argue with the importance of Customer Service Week and it’s nice to know that the U.S. government recognized the importance of the customer service you provide.

How did you celebrate Customer Service Week last week?

Soccer’s Impact on the Call Center

Having played soccer for most of my life, I get pretty excited when the World Cup rolls around every four years.  I love watching the games and relish the ‘football’ passion that the media and all of my friends develop for a few weeks, even though it’s only temporary.  With the exception of the vuvuzelas and a few too many cards in the final, this tournament has not been a disappointment:  The US team put on a decent show (although I still think they should have beat Ghana), and the quarter- and semi-final games were about as exciting as they come.

Today, as I was cleaning off my desk, I came across a somewhat dated article in Information Week magazine about the additional load the World Cup would bring on South African Tourism.  The article outlines the changes anticipated with the tournament:

  • Nearly 300,000 soccer fans traveling to South Africa
  • Fewer tourists visiting for wildlife reserves
  • Influx of first-time visitors
  • More tourists traveling independently within the country, since games are taking place in nine cities
  • Visitors seeking real-time assistance

The article goes on to discuss the huge challenges associated with ramping up for such an event and then, just as importantly, discarding the burden when the tournament ends.  The global marketing of e-marketing at South African Tourism is quoted as saying that they had to turn the “call center inside out to handle calls.”

During major events such as these, I’ve always been so focused on the event itself, that it never really crossed my mind what a huge, but temporary impact, would be felt by tourism call centers.  It raises many questions about how call centers can effectively manage such unusual situations.  I wonder how Toronto managed the winter Olympics?  In the end, how effective were the efforts of South African Tourism’s call center in meeting the needs of travelers and, subsequently, in the scaling down their efforts?  Can call centers use the same techniques in day-to-day operations?

Article:
Henschen, Doug.  “How to Ramp CRM Up – And Back Down.”  Information Week. 21 June 2010:  22.

Spending a Saturday Learning about SharePoint

This past weekend a colleague and I attended SharePoint Saturday DC to learn more about Microsoft SharePoint and the community that supports it.  It was difficult to give up a Saturday, but it was an amazing event with surprisingly little Microsoft corporate spin – in fact it is organized by end users, solution providers and volunteers – and they did a fabulous job making the day about learning and collaboration for almost a thousand of us.

People have asked me what SharePoint is, and I think my answer changed this weekend.  With SharePoint, a technical person can set up a website that is then easy for business users to update themselves – so it is really about making communications easier inside and outside the business.

Many of the people we met at SharePoint Saturday were passionate about SharePoint and communications.  Several of the Presenters used MacBooks in their talks, and emphasized they were doing this to show that SharePoint 2010 now targets all browsers – Safari, Firefox and the mobile web, rather than just Microsoft’s Internet Explorer.  This got the room humming with conversation, it took a minute or so for people to settle back down.  I know, very exciting :) – my own observation is that this is likely less about Safari and Firefox and more about Blackberries and iPhones.  This is a big step towards communicating with all business users.

We spent a full day there, and came away with some ideas for future product directions, as well as a plan for a team sandbox system based on the freely available SharePoint Foundation tool which offers MS Office collaboration.  The SharePoint product has grown so large that an event like this is an important way to see what others are doing with it.   Unfortunately we did not leave with one of the iPad door prizes – I’ll have to wait a little longer for one of those.

You can learn more about SharePoint Saturday DC here http://www.sharepointsaturday.org/dc/default.aspx, or you can look for a SharePoint Saturday in a nearby town here http://www.sharepointsaturday.org/default.aspx – these are popping up all over, and well worth a Saturday.

Volcanic Eruption = Mass Chaos in Airline Call Centers

Last month’s eruption of Icelandic volcano Eyjafjallajokull caused unprecedented delays in air travel in and out of most of Europe. Dangerous levels of ash in the atmosphere led scientists and public safety officials to err on the side of caution, leaving tens of thousands of travelers stranded for up to a week. Since then, airlines have enforced sporadic closures, flight cancellations and delays to account for ongoing ash expulsions from the volcano.

When I first heard about this, I thought about two things:

  1. A friend of mine who was stuck in Heathrow airport awaiting a flight back to the States
  2. The overwhelming impact this situation must be having on the airline industry, specifically its contact centers

Airline contact centers are already overwhelmed and understaffed, not considering the tens of thousands of extra inquiries they were getting every day during this crisis from passengers trying to re-book flights, inquiring about closures, and probably venting in frustration in general. Not that I blame them – travel delays are among life’s more maddening nuisances – but the volcanic eruption was certainly outside the control of the airlines.

I read that many travelers were unable to reach airline contact centers during this time, and were instead directed to the airline websites for updated information. I went to the websites myself, and was surprised by the dearth of information for passengers with such inquiries. There was a brief news bulletin in small text stating the airline’s policy regarding cancelled flights. I’m sure that if the airlines had more information, they would have made it available; but if I were a traveler stuck in an airport, I’d want to speak to a live person who could help me with my situation.

Do you work in an airline contact center? How did you handle the ash crisis in March? Authorities expect continuing problems with ash in the atmosphere… have airlines developed plans to deal with the increased demand on contact centers?