Last week Tom talked about the release of the latest Government Contact Center Satisfaction Index (GCCSI) report and some of the notable data that came out of the study. This is the third year the study has been conducted, but the first time it has been expanded to include “non-phone contact channels,” meaning email, web, interactive chat and social media. With all the questions surrounding social media in the contact center I think it’s important to review this part of the study.
To set the stage, respondents to the GCCSI report include:
- State/local departments (19%)
- Internal Revenue Service (17%)
- Social Security Administration (15%)
- Medicare/Medicaid (15%)
- Veterans Administration (14%)
- Department of Education (14%)
- Other (6%)
Not surprisingly, customer service representatives have the highest customer satisfaction score and greatest influence in government call centers out of the four components Tom mentioned in his post (CSR, IVR, the process and other channels).
The two most popular communication methods in the “non-phone contact channels” category are website and email. Many respondents commented that they preferred to look on the agency’s website or send an email for answers to their questions because it’s faster than calling. At the same time, one of the biggest complaints about email, and the non-traditional channels in general, is that they can be slower than calling and speaking with an agent.
Also interesting is that those with lower incomes are more comfortable using email than websites and other social channels. Those with higher incomes were found to be more comfortable using websites and interactive chat out of the non-traditional channels.
Perhaps one of the most important conclusions this study found is that more people are expecting access to information across multiple channels than ever before. There are still many questions surrounding email, interactive chat and social media, but it’s important to note that more and more people are expecting answers and assistance through these various communication channels. Next year it will be interesting to see how these trends progress.
What information did you find most interesting in the GCCSI report?


