In early 2009, the MARTA (Metropolitan Atlanta Rapid Transit Authority) Board of Directors worked with staff to comprehensively update the Authority’s overall strategic plan (vision, mission and goals). This included the formal establishment of key performance indicators (KPIs) intended to help better assess MARTA’s operational and financial performance. The KPI program was designed to enhance transparency, accountability and overall agency performance.
At first glance, this is a standard program for an organization of MARTA’s size, caliber, and reputation. But here’s what makes MARTA unique: they published their successes in their contact center for the whole world to see. Granted, MARTA is a Public-Private Partnership, and as such, some data regarding financial and operational performance must be made public. Contact center performance, though, is typically not one of those KPIs that you see widely publicized.
As an Inova LightLink customer for call center solutions, MARTA set about to reduce call abandonment rate and reduce average call wait time year-over-year. Customer call abandonment rate measures the percentage of customers who terminate a call while waiting for a customer service representative to answer. Average customer call wait time measures the average time a customer must wait before speaking to a customer service representative. Using innovative call center digital signage to measure these KPIs, MARTA far exceeded its goals – and proudly published them on their website.
Reproduced from www.itsmarta.com:
In May 2010, the actual customer call abandonment rate was below the fiscal year 2010 target of 11% by 5.02%. This was a decrease of 1.42% when compared to that in May 2009 and a decrease of 1.98% when compared to that in the previous month.
In May 2010, the actual average customer call wait time was below the fiscal year 2010 target of 70 seconds by 28 seconds. This was a decrease of 14 seconds when compared to that in May 2009 and a decrease of 13 seconds when compared to that in the previous month.
Congratulations to MARTA for reducing these critical KPIs in their contact center using Inova LightLink without negatively impacting customer service. Keep up the great work!





