MARTA Contact Center KPIs

In early 2009, the MARTA (Metropolitan Atlanta Rapid Transit Authority) Board of Directors worked with staff to comprehensively update the Authority’s overall strategic plan (vision, mission and goals).  This included the formal establishment of key performance indicators (KPIs) intended to help better assess MARTA’s operational and financial performance.  The KPI program was designed to enhance transparency, accountability and overall agency performance.

At first glance, this is a standard program for an organization of MARTA’s size, caliber, and reputation.  But here’s what makes MARTA unique: they published their successes in their contact center for the whole world to see.  Granted, MARTA is a Public-Private Partnership, and as such, some data regarding financial and operational performance must be made public.  Contact center performance, though, is typically not one of those KPIs that you see widely publicized.

As an Inova LightLink customer for call center solutions, MARTA set about to reduce call abandonment rate and reduce average call wait time year-over-year.  Customer call abandonment rate measures the percentage of customers who terminate a call while waiting for a customer service representative to answer.  Average customer call wait time measures the average time a customer must wait before speaking to a customer service representative.  Using innovative call center digital signage to measure these KPIs, MARTA far exceeded its goals – and proudly published them on their website.

Reproduced from www.itsmarta.com:

In May 2010, the actual customer call abandonment rate was below the fiscal year 2010 target of 11% by 5.02%.  This was a decrease of 1.42% when compared to that in May 2009 and a decrease of 1.98% when compared to that in the previous month.

In May 2010, the actual average customer call wait time was below the fiscal year 2010 target of 70 seconds by 28 seconds. This was a decrease of 14 seconds when compared to that in May 2009 and a decrease of 13 seconds when compared to that in the previous month.

Congratulations to MARTA for reducing these critical KPIs in their contact center using Inova LightLink without negatively impacting customer service.  Keep up the great work!

LED displays vs LCD digital signage – how to best display call center metrics?

For years, LED (Light Emitting Diode) displays dominated the contact center marketplace as the medium of choice for communicating operational metrics to agents. Today, LEDs are still a smart choice for call centers for a number of reasons:

  • LED displays offer unbeaten visibility from sharp angles and far distances. Therefore, you can get away with equipping your center with fewer displays and still get your message out.
  • With technological advances in LED drive circuits and semiconductor production, modern wallboards have a significantly more energy-efficient design than their older counterparts.  In addition, Inova Solutions owns a patent on Power over Ethernet (PoE) wallboards that consume no more than 15 watts per display.
  • LEDs can operate for long periods of time without burnout; a plus when you have a round-the-clock call center.
  • LED displays showcase core messages without distractions.
  • I would be remiss without mentioning cost. LED displays are by far the most economical choice for displaying contact center stats.

That being said, LCD digital signage software can create excitement in ways that LED displays cannot:

  • There is the “wow factor” of stunning graphics and interesting views. You could shrug this off as superficiality, except when it gets your agents to look at the screen, it’s worth it.
  • Digital signage allows for more freedom to achieve your goals with multimedia. Check out my colleague Davis’ latest blog post about all you can do with video, RSS feeds and more.
  • LCD digital signage is modern, and shows well to visitors and investors.

So which is best for displaying contact center statistics to in-house agents? Truthfully, it varies depending on each center’s needs, but many of our customers have found tremendous success by implementing a mix of both LED signs and LCD digital signage and getting the best of both worlds. We even have internal display planning consultants who, for no charge, evaluate your floor plan and make placement recommendations to maximize visibility, depending on your choice of displays.

Bright Lights in the Call Center: Getting the Most out of LED Wallboards

As a senior member of the Help Desk team at Inova Solutions, I have seen all or most of the products and services available to our customers today along with the legacy products of yesterday. Help Desk handles an overwhelming cacophony of issues from dealing with time-consuming and complex Microsoft operating system difficulties to easily resolved call transfers.

For me, the oasis in this storm is the Inova OnTrack displays. They are a much improved successor to Inova’s revolutionary/founding/original RS422 serially-driven lightboard product from years ago. They are durable, efficient, bright, IP connected, flexible messaging solutions. The OnTrack LED displays are an attractive visual focal point for any call center. A large, well-placed LED display showing eye catching relevent figures, in my estimation, is Inova Solutions’ core product.

A lively display has multiple regions, different colors, a variety of fonts and moving activity. Large displays can more easily capture the viewer’s eye. You will need some “real estate” to generate an audience. A small POE display, measuring 16″ x 96″, though efficient, only commands a little attention if it is hiding somewhere high and far away in the acreage of a large call center.

Map out display regions to use. Most boards that I see have regions for posting the time or date and also a region for ad-hoc and threshold type alerts. Defining regions for each line is also recommended. A region can span multiple lines, too, for placing large eye-catching fonts and break up the linear monotony. Regions can individually have unique presentation properties. Different regions can blink fast or slow, scroll up or down, persist or fade independently, for instance. Using the various presentation effects across multiple virtual display regions at the same time creates an appealing visual result.

Having a competition is a great way to ensure you are providing pertinent information your audience craves. We are a very small call center. Displaying relative performance statistics contrasted between individual agents has improved morale and increased productivity by providing a non-threatening topic for conversation and interest. There is no reward except seeing one’s name or group name in bright blinking LED lights. If you can’t get agent-level data, ASA figures between call groups might be similarly effective.

Import graphics and scale them with the bitmap editor included with the LightLink Supervior applications. Your company logo is a popular graphic to display.

Too much activity will result in an indecipherable display. So, don’t go overboard! Your agents will have to work trying to interpret a careless succession of moving targets. Likewise, keeping columns or rows aligned ensures coherence between messages or region updates and ensures your figures are not jumping around and hard to locate. We are creatures of habit and want to easily find what we are looking for.

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