Any successful design must meet two sets of criteria; it must be attractive and functional. The same goes for creating call center digital signage. Unlike print design, digital signage incorporates constantly changing data, which means the visual presentation is always changing.
Layout: Designing the layout is of upmost importance for digital signage. When beginning the project, you must create a grid that allows the flexibility to change elements as needed. For instance, you may use a basic grid with some data this month, but next month those elements may need to change. Many signage elements like gauges, LED’s, clocks, images and documents saved as PDF files, can easily fit in a rectangle. Once you’ve decided what your elements will be, assign the largest portion of your layout to the most important data elements. Continue to create elements in your grid, sizing them according to their importance.
Color: The use of color is as important as the layout itself. Keep in mind that the goal of digital signage is not to be the next masterpiece of art, rather an appropriate presentation of important data. Of course, functionally attractive signage will guarantee the attention of your call center personnel, and allow them to get the necessary information “at a glance.” Be careful not make it too busy or colorful because this will cause their eyes to wander around and not focus on the most important data. When designing your digital signage from scratch, choose a monochrome palette or select two to three dominant colors, but no more than that. This will help the important data stand out more. A great example of this is the digital signage created through the Four Winds Interactive software, which has already assigned bright colors to make sure important queues aren’t missed.
Font: The size and type of font you select for digital signage is also very important. The font style should be readable at a glance, and from a distance. Sans Serif fonts, such as Helvetica, Futura and Myriad, usually work best. However, depending on the style and look you’re aiming for, some serif fonts would work as long as they’re large and bold enough to be read at a glance. Use fonts like Times and New York sparingly.
If starting from scratch still makes you nervous, take a look at out-of-the-box templates already designed by Inova Solutions. The variety and styles of these easily customizable templates are sure to fit your call center’s needs. This will save you time, which means they will save you money!