In the words of Winston Churchill, “We make a living by what we get. We make a life by what we give.” At Inova Solutions we’re committed to giving back to our community. We expand our success to include not only the financial, but also the social wins.
This year Inova Solutions has stepped up and paired with The Blue Ridge Area Food Bank to help feed the hungry in Central Virginia. Due to their ability to purchase food in bulk, and at a discounted rate, every dollar given provides four meals to a person in need. At this year’s holiday potluck, Inova Solutions team members donated $250 that the company then matched.
Inova Solutions is proud to donate $500 to the Blue Ridge Area Food Bank and provide 2000 meals to individuals in need.
Does your organization have a social responsibility policy? If so, we’d love to hear about it. If not, there’s no better time than the present to suggest a new strategy. If you’re worried about starting out too big I suggest creating a committee within your group of coworkers. At Inova Solutions we have a team of volunteers that are involved with our Incentives and Morale Committee. This group helps plan a variety of Inova events from community outreach and volunteer projects, to an annual chili cook-off!
Corporate social responsibility (CSR) has benefits beyond what meets the eye. A solid commitment to CSR helps strengthen your reputation and brand image. It also helps keep your employees engaged and allows them to develop respect and trust for the organization. Simon Mainwaring, author of the book, We First: How Brands and Consumers Use Social Media to Build a Better World, has some great insight to share.
His article on Mashable reads, “For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable? In general, companies have crunched the numbers and chosen shareholder profits over a sufficient commitment to invest in greater social responsibility. In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits. But it now seems that this equation is starting to lean the other way as brands recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.”
CSR is a topic that should be on the forefront of every organization’s mind. During this season of giving, take time to engage with your coworkers and participate in or develop your own CSR action plan.