As I’ve said before, digital signage enables new and exciting ways to communicate in today’s contact centers.  Management wants to do more with the ever-evolving technology at their fingertips, and digital signage can be used to share a wide variety of information beyond the contact center metrics.  While the opportunities are exciting, they also pose a slew of new challenges.  The contact center manager not only has to manage his/her employees and ensure the call center metrics stay within manageable limits; now he/she also has to find time to create eye-appealing signage displays!

In an effort to create fresh, appealing, and relevant Broadcaster views, think about the following considerations:

• Determining what information is relevant – Think about what information would be beneficial for your employees.  What could you offer on a display that might keep them from surfing the ‘net looking for information?  Local traffic and weather, severe weather alerts, upcoming company or local events, local news feed, or even sports scores could be incorporated into your signage view.

• Continuing to present fresh, live views – How do you incorporate information into your view so that it is always relevant?  You probably don’t need to show traffic updates outside of rush hour.  If you’re in an area with stable weather, a continuous weather map is probably redundant.  It is helpful to have a series of displays in your pocket to use as needed.

• Presenting content in a manageable view – Now that you’ve identified beneficial information to include in your view, how do you present it in a way that is not overwhelming?  Too much information on one view can be hard to digest, and even hard to look at!  You’ll need to find a way to create an organized, logical view of your “nice-to-know” information in a way that doesn’t overwhelm your “need-to-know” metrics.  

• Maintaining visual appeal in your view – Perhaps more than any of the other considerations, I find this one to be the most daunting.  Without a background in graphic design, many people find it overwhelming to create a view with coordinating colors and themes that don’t clash or make the viewer cross-eyed! 

All of these considerations can present a daunting challenge for the contact center manager, who is already extremely time-limited. Inova Solutions will soon be able to help — keep an eye out for more information soon about our new Creative Services Group, a team that will work directly with you to create fresh, live, eye-appealing views for your digital signage needs!

About John: John, Manager of the Inova Sales Engineering team, is a career technology evangelist, an ex submariner, naval flight officer, father of four, passionate sailor and tennis player. You can contact him at john@insideinova.com.